Month: February 2023

Introduction High-performing B2B Sales and Marketing teams understand that efficient growth requires focusing on a select set of target accounts. With the right account prioritization, teams can supercharge their pipeline and revenue generation activities and get one step closer to achieving their goals. In selecting these target accounts, there are two complementary mechanisms to rely… Continue reading Using Buyer Readiness and Intent Data to Drive Efficient Growth

In this post, we break down how GTM teams can reduce risks associated with revenue and pipeline generation by focusing on their most valuable B2B buying signals. We start by sharing insights on how the B2B buying process has changed in the new era of Efficient Growth. We then detail how GTM teams can adapt… Continue reading Your Most Valuable B2B Buying Signals for 2023