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Introduction High-performing B2B Sales and Marketing teams understand that efficient growth requires focusing on a select set of target accounts. With the right account prioritization, teams can supercharge their pipeline and revenue generation activities and get one step closer to achieving their goals. In selecting these target accounts, there are two complementary mechanisms to rely… Continue reading Using Buyer Readiness and Intent Data to Drive Efficient Growth

In this post, we break down how GTM teams can reduce risks associated with revenue and pipeline generation by focusing on their most valuable B2B buying signals. We start by sharing insights on how the B2B buying process has changed in the new era of Efficient Growth. We then detail how GTM teams can adapt… Continue reading Your Most Valuable B2B Buying Signals for 2023

Over the last year, we’ve had the privilege of working with leading B2B SaaS companies in driving efficient growth and improving their GTM productivity. In this post, we’ll share how we’ve partnered with the Sales and Marketing teams at FireMon to more than double their outbound effectiveness. FireMon improves security operations that will in turn… Continue reading Driving Efficient Growth: How FireMon Doubled their Outbound Productivity with Relevvo

We have the privilege of working with some of the most cutting-edge and accomplished GTM leaders in SaaS. These leaders and their teams at fast-growing companies like DeepInstinct, Esper, Hiya, Carrot Fertility, iSpot, and more have helped shape the Relevvo product. Here’s the next post in our series where we share some of these gathered… Continue reading Powering ABX with Account Prioritization: Lessons from Deep Instinct

Today, we’re thrilled to welcome Scott Swanson, VP of Demand Generation at iSpot.tv. Scott is a veteran startup marketing executive currently running the demand generation and marketing operations functions at iSpot.tv. He is responsible for all demand channels plus the tools, processes, and reporting systems required to measure and improve marketing’s impact on the business.… Continue reading The Importance of Account Prioritization: Scott Swanson of iSpot.tv

Today, we’re thrilled to interview Jori Maurer, who leads the Go-to-Market team at Uplevel, overseeing their Marketing, Sales Development, and Customer Success teams. She also manages all the HR initiatives at Uplevel – including their transformation to a 4-day work week. Jori joined Uplevel when the team was still in Stealth mode and has built… Continue reading Finding Your ICP through Oubound: Jori Maurer of Uplevel

We’ve had the privilege of working with some of the most cutting-edge and accomplished SDR leaders in SaaS over the last year. These leaders and their teams at fast-growing companies like Esper, Hiya, Carrot Fertility, Amperity, iSpot, and more have helped shape the Relevvo product. Here’s the next post in our series where we share… Continue reading The Product Marketing Aspect of Outbound Selling: Jordan Con of Esper.io

We’ve had the privilege of working with some of the most cutting-edge and accomplished SDR leaders in SaaS over the last year. These leaders and their teams at fast-growing companies like Hiya, Esper, Carrot Fertility, Amperity, iSpot, and more have helped shape the Relevvo product. Here’s the next post in our series where we share… Continue reading Outbound Prospecting from the Demand Generation Lens: Jonah-Kai Hancock of Hiya

We’ve had the privilege of working with some of the most cutting-edge and accomplished SDR leaders in SaaS over the last year. These leaders and their teams at fast-growing companies like Esper, Carrot Fertility, Amperity, iSpot, and more have helped shape the Relevvo product. Here’s the next post in our series where we share some… Continue reading Outbound Prospecting Best Practices: Daniil Krets of Esper.io